Heidi Klum has recently been signed on to endorse Unilever’s Clear Scalp and Hair Beauty Therapy for Rite Aid.

Heidi posed at a store in Beverly Hills, CA on May 9. She was carrying a basket filled with the product and dressed in a stunning black dress with very high-heels. She says she loves the way Clear makes her hair look and feel. 

David Rubin, US Hair Care Marketing Director for Unilever tells us that when it comes to women’s hair care, the emphasis has traditionally been on the ends, yet 99 percent of hair’s natural strength and beauty comes from the scalp. Scalp is skin and it is important to care for and nourish it just as we care for our skin. NEW CLEAR SCALP & HAIR BEAUTY THERAPY feeds the scalp and creates the right foundation for stronger , more beautiful hair in just seven days.

Heidi Klum describes the approach as revolutionary.